Services

Your digital product partners

Our capabilities

Elevate your business with custom software solutions

Every business faces challenges that require smart solutions. Whether you’re improving the efficiency of an operational system launching a new mobile app to increase revenue, the decisions you make today will shape your future results. At Michigan Software Labs, we’ll partner with you to build digital products that achieve meaningful results—immediately and long-term.

With Michigan Software Labs, you can:

Invest confidently in your digital future
Align your product vision with both user needs and business goals
Minimize risk and uncertainty
Design and build custom software that delivers measurable value

Our capabilities:

We’re a full-service product team that is proven in transforming and scaling businesses. View our core offerings, but know that we’ll always partner to craft tailored solutions for your goals!

1 Digital innovation and strategy:

Uncover software solutions that make a meaningful impact on your business.

Navigating your industry’s digital landscape can be challenging. How do you make the right bets? We guide leaders in making informed, strategic decisions for digital growth by identifying key opportunities and crafting a vision for transformation. Through discovery workshops, we define your current and desired digital state, create an opportunity roadmap, and outline a portfolio of solutions, ensuring you’re ready to grow your business.

2 Digital portfolio acceleration:

Elevate your digital portfolio's performance by strategically aligning it with your business goals.

If your software tools aren’t meeting your business needs, we help by auditing your current tools and conducting discovery sessions. We identify gaps, update outdated systems, and provide strategic recommendations. We enable you to make informed investment decisions, reduce risks, and seize new opportunities to support your business goals.

3 Digital product strategy:

Craft a product vision that delivers meaningful business value.

If you have a digital product idea but want to ensure it delivers value and resonates with users, our product strategy engagement sets the foundation for success. With flexible pricing and deliverables tailored to your goals, we often evaluate the product’s business value, user needs, and feasibility. From there, we can provide a detailed build plan with design and development estimates, giving you clarity and confidence to move forward.

4 Digital product build:

Develop a software solution that solves a business problem or unlocks new potential.

Are you ready to bring your innovative idea to life? We transform your idea—whether a mobile app, web app, IoT, AI, or cloud solution—into a fully functional product. Using Agile methods, we focus on regular demos, clear communication, and continuous testing to ensure your product evolves to meet user needs and business goals.

5 Digital product enhancement:

Increase the business value of your existing product through refinement or modernization.

Are you looking to improve your existing digital product? We audit your software, gather user feedback, and analyze performance to identify areas for enhancement. We then work with you to develop new features, improve UX/UI, or modernize infrastructure, ensuring your product continues to meet business needs and scale effectively.

Digital journey

Our approach empowers businesses to
thrive in a competitive digital landscape.

What sets us apart:

At MichiganLabs, we deliver value with the same care and quality we’d expect for ourselves. We design and build software as if it were our own, prioritizing exceptional service and results. Here’s how we do it:

Full product team:

We’re a fully integrated team, offering consulting, UX design, and development. With our diverse skill sets, we’re ready to tackle any challenge or innovative idea you bring to the table—and provide proactive advice based on our own research and expertise.

Top local talent:

Our co-located, West Michigan team has been assembled from top talent we have sourced from across the world. When you work with us, we assemble a dedicated, stable project team that will collaborate closely with you and your team. We believe that this partnership adds value as our team learns the nuances of your industry.

Investment in tools and growth:

Guided by our core value of ‘constant curiosity,’ we invest in the professional development of our team and the best industry tools. Our team stays on top of industry trends, human centered design practices, platform updates, and engineering standards of practice so that you can focus on your business and your customers.